How to Embed Facebook Posts on a Website
Social media is a dominant force in the current era. With billions of users actively participating on social media platforms like Facebook, businesses have a valuable chance to engage with their audience and establish brand loyalty.
But how do you bridge the gap between your social media presence and your website? The answer lies in embedding Facebook posts on the website. This powerful strategy allows you to showcase user-generated content, boost engagement, and ultimately drive conversions.
Let’s learn more about it through its benefits, step-by-step guide on how to embed Facebook posts on the website, best practices around embedding Facebook posts, website examples, and much more.
Reap the Rewards: Benefits of Embedding Facebook Posts on the Website
Learning how to embed Facebook posts on the website offers a multitude of advantages:
- Enhanced Brand Credibility
UGC is a prime form of social proof since it provides an endorsement of a brand more genuinely. Several studies have shown that customers are 2.4 times more likely to trust an advertisement and a recommendation from a stranger than a brand.
- Increased User Engagement
Gone are the days of static websites. Facebook feeds bring an interactive component to your website, which makes the visitors scroll through engaging content. This makes the users stay longer on your site and keeps them interested in your products or services.
- Boosted Brand Awareness
Social media feeds show your website visitors a preview of your social media engagement. If the content you share piques their interest, they will likely choose to follow the Facebook page, ultimately aiding in growing the audience and increasing brand recognition. This creates a loop of traffic moving between social media and the website, as traffic from social media platforms drives traffic to the website.
- Improved Conversion Rates
Using actual customer experiences and positive feedback, the embedded Facebook post on the website turns out to be a powerful tool in changing consumers’ minds. Customers can see the personality of your brand, how other customers use your products or services, and what you offer. This transparency increases confidence and therefore results in increased conversion rates.
- Reduced Content Creation Burden
Generating fresh content repeatedly can prove to be a difficult task that requires a significant amount of time and effort. This allows for your website to be constantly updated with fresh and engaging content without the need to generate it completely from the beginning.
Step-by-Step Guide to Embed Facebook Posts on Website
There are several methods for how you can embed Facebook posts on the website. One of the most user-friendly and versatile options is Tagembed, a social media aggregator platform. Here’s a step-by-step breakdown of using Tagembed:
1. Create a Free Tagembed Account:
Head over to Tagembed and create an account on the platform for free. Once you have registered, you will be taken to the widget selection page. Choose the Social widget and then click on the free trial.
2. Select Your Facebook Feed Source:
Tagembed provides several settings for selecting the particular Facebook feed that you would like to share. You can choose from:
- Facebook Page Feed: This lets you share posts from a particular Facebook page that you are managing. Perfect for sharing company news, new products, and other interesting and personal information.
- Facebook Profile/Handle Feed: Include posts and updates from a specific individual profile or the influencer. Ideal for engaging brand advocates or professionals in your field to provide additional authority and perspective to your website.
- Facebook Album Feed: Show the selected Facebook photo album and play some videos from it. Ideal for product launches, customer events, or travel and tourism promotions as it is very engaging and informative.
- Facebook Review Feed: Collect and share the customer testimonials from your Facebook page or profile and create a sense of credibility.
- Page Mention Feed: Integrate the Facebook page on your website and show posts or mentions of your page, the customers’ feedback, cooperation, and other positive experiences around your brand.
- Facebook Group Feed (Paid Plans Only): If you are using a Facebook group for your business and are actively participating in discussions, then Tagembed offers paid packages where you can display the active discussions and community engagement on your website.
3. Generate & Integrate the Embed Code into Your Website:
The “embed Facebook post on website” process depends majorly on the website-building platform. Tagembed offers a comprehensive guide for various platforms such as WordPress, Wix, Squarespace, and Shopify. To do that, you will have to go to your website’s back end, look for the place where you can add widgets or HTML codes, and then copy the code from Tagembed.
4. Publish and Watch Your Website Come Alive!
Make the changes on your website and then update the page. You should now be able to view the Facebook posts that you have selected and they should be embedded into your website. Well done! Take a moment to look at what you have accomplished!
Tailoring Your Facebook Widget for Maximum Impact
Once you’ve selected your desired feed source, Tagembed will guide you through customizing the appearance of your Facebook widget.
- Layout & Design: Select from a range of preset layouts or design a personalized layout to suit the aesthetic of your website. Modify colors, fonts, and borders to create a unified visual cohesive experience.
- Moderation Panel: Maintain control over the content displayed in your Facebook widget. The moderation panel allows you to filter out comments, hide specific posts, and curate the content that best represents your brand.
- Filtering Options: Refine the Facebook posts displayed in your widget by applying filters based on keywords, hashtags, or specific users. This allows you to showcase targeted content that aligns with your marketing goals.
Best Practices for Effective Facebook Widget Usage
Embedding Facebook posts on your website is a strategic move, but simply placing them isn’t enough. To maximize the benefits, consider these best practices:
Strategic Placement
Do not just randomly position your Facebook widget anywhere on your website. Select areas that are likely to attract the attention of the visitors to maximize the impact of the messages.
- Homepage: Use interesting Facebook content on the homepage to grab the visitor’s attention right from the onset. This can create curiosity, lead to discovery, and establish the mood for an exciting website.
- Product Pages: Include the Facebook posts that contain the UGC of your products in use. The use of real-life photos and videos from happy customers increases the chances of other customers purchasing the product since they are genuine.
- Blog Posts: Include the content from the Facebook page that is related to the topic of your blog post. This makes for a consistent user experience, adds credibility to your content, and may even elicit comments from your readers.
- Contact Us Page: Display positive customer feedback or recommendations in the form of a link from your Facebook page. This provides confidence and makes the visitors to be assured that they are in the right place to seek the services of the business.
Maintain Freshness
The content of the dynamic Facebook feeds is always updating; however, the embedded content should be updated frequently. Content filtering should be implemented to allow only the most relevant and appropriate content for the brand.
Leverage User-Generated Content
By having positive customer experiences, reviews, and photos in the Facebook widget, you demonstrate social proof and establish credibility with potential customers. After contests or promotions on your Facebook page, ask the users to create content for you and then use the content on your website’s Facebook widget.
Mobile Optimization
Since mobile browsing is becoming more and more popular, ensure that the Facebook widget you have placed on your site is responsive. Tagembed is designed to be responsive, ensuring that the widget will appear visually appealing on all devices such as computers, tablets, and phones. No matter what device the website visitors are using, they can effortlessly interact with your Facebook content.
Social Media Integration
Do not consider the Facebook widget as a separate entity from the rest of the website. Include social media icons that can be used to like, share, and comment on the content displayed in the widget. It sparks engagement and makes the users feel part of your social media, making them advocate your brand even more.
Troubleshooting Common Issues with Embedded Facebook Widgets
While embedding Facebook posts is a straightforward process, occasional hiccups might occur.
Here are some common issues and their solutions:
- Embed Code Not Working: Make sure you have copied and pasted the Tagembed code properly in the backend of your website. Ensure that you are pasting the code in the correct section of the template that is designed for widgets or HTML code. Some website builders have a set of widgets for the integration of social networks into the website.
- Widget Not Displaying: If the above code seems fine and the widget is still not showing up, it is advisable to clear the cache on the website. It is also important to note that sometimes, the cached data may hinder the integration process. All the website builders have a ‘clear cache’ option in the settings of the platform they provide to their users.
- Limited Content Display: Ensure that the privacy of the Facebook page or profile you are using is set to public. Private content will not be available for embedding. Also, make sure that no relevant content is being left out by the filters you set in Tagembed. Check your filter options and make the necessary changes if required.
Wrapping Up!
Embedding Facebook posts on your website is a strategic move with demonstrably positive outcomes.
By integrating user-generated content, encouraging social interaction, and presenting real-life customer stories, you can transition from social networks to your website.
Tagembed, with its simple and intuitive layout and a wide range of customization options, enables you to easily add Facebook widgets to your website and maximize the effectiveness of this effective marketing tool.
